The real Pepsi challenge : how one pioneering company broke color barriers in 1940s American business

The real Pepsi challenge : how one pioneering company broke color barriers in 1940s American business /

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Bibliographic Details
Main Author: Capparell, Stephanie
Format: Book
Language:English
Published: New York : Free Press, 2008.
Edition:1st Wall Street journal book trade pbk. ed.
Series:Wall Street journal book.
Subjects:
PepsiCo, Inc. > Employees > Recruiting > History.
African American executives > History.
Cola drinks > United States > Marketing > History.
African American consumers > History.
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Call Number: HD9349.S634 P462 2008
HD9349.S634 P462 2008 Available Hold for pick up at Library

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