Value proposition design : how to create products and services customers want /

The authors of the international bestseller Business ModelGeneration explain how to create value propositions customerscan't resist Value Proposition Design helps you tackle a corechallenge of every business ' creating compelling productsand services customers want to buy. This practical b...

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Bibliographic Details
Main Authors: Osterwalder, Alexander (Author), Pigneur, Yves (Author), Bernarda, Greg (Author), Smith, Alan, 1982- (Author)
Format: Electronic eBook
Language:English
Published: Hoboken : John Wiley & Sons, 2014.
Series:Strategyzer series.
Subjects:
Online Access: Full text (Emmanuel users only)