The strategic storyteller : content marketing in the age of the educated consumer /

A comprehensive, practical guide to transformative storytelling, this insightful book provides the tools to build stories in a new way that coexists with the accelerated, complex tempo of our lives. --

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Bibliographic Details
Main Author: Jutkowitz, Alexander, 1968- (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]
Subjects:
Online Access: Full text (Emmanuel users only)