The Marketing Matrix : How the Corporation Gets Its Power - And How We Can Reclaim It.
In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are ju...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Taylor and Francis,
2012.
|
| Subjects: | |
| Online Access: |
Full text (Emmanuel users only) |