The executive's guide to corporate events and business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty, and drive growth /
An industry expert shows readers how to get the best return on investment from corporate events. Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, c...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Mississauga, Ont. :
J. Wiley & Sons Canada,
©2007.
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| Subjects: | |
| Online Access: |
Full text (Emmanuel users only) |