Creating a brand identity : a guide for designers /
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identitie...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Laurence King Publishing,
2016.
|
| Subjects: | |
| Online Access: |
Full text (Emmanuel users only) |