Papers from the Business Innovation in the Knowledge Economy Conference 2003 /
Consumer knowledge is a very important asset for an organisation. Two types of consumer knowledge have been identified, "knowledge about customers" including customer segments, individual customer preferences, potential customers, and "knowledge possessed by customers" including...
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| Corporate Author: | |
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| Other Authors: | , |
| Format: | Electronic Conference Proceeding eBook |
| Language: | English |
| Published: |
Bradford, England :
Emerald Group Pub.,
©2004.
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| Series: | Qualitative market research ;
v. 7, no. 4. |
| Subjects: | |
| Online Access: |
Full text (Emmanuel users only) |
| Summary: | Consumer knowledge is a very important asset for an organisation. Two types of consumer knowledge have been identified, "knowledge about customers" including customer segments, individual customer preferences, potential customers, and "knowledge possessed by customers" including knowledge about product ranges, companies, and the marketplace. Electronic commerce (e-commerce) offers an ideal medium for the creation and exchange of both types of knowledge. This paper presents the results of an initial phase in a research cycle that looks at e-commerce through the lens of knowledge management. It |
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| Physical Description: | 1 online resource (70 pages) |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 1845330188 9781845330187 1845441826 9781845441821 |
| Source of Description, Etc. Note: | Print version record. |