Papers from the Business Innovation in the Knowledge Economy Conference 2003 /
Consumer knowledge is a very important asset for an organisation. Two types of consumer knowledge have been identified, "knowledge about customers" including customer segments, individual customer preferences, potential customers, and "knowledge possessed by customers" including...
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| Corporate Author: | |
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| Other Authors: | , |
| Format: | Electronic Conference Proceeding eBook |
| Language: | English |
| Published: |
Bradford, England :
Emerald Group Pub.,
©2004.
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| Series: | Qualitative market research ;
v. 7, no. 4. |
| Subjects: | |
| Online Access: |
Full text (Emmanuel users only) |