The Impossible Advantage : Winning the Competitive Game by Changing the Rules.
Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the 'best player' in your market - but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester :
John Wiley & Sons,
2009.
|
| Subjects: | |
| Online Access: |
Full text (Emmanuel users only) |