Web 2.0 heroes : interviews with 20 Web 2.0 influencers /
"Web 2.0 is not about mass marketing. It's about actually understanding the masses. And it's not about controlling the message. It's about engaging the audience and actually hearing what they have to say. It's about enabling creativity, realizing a culture of contribution, a...
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| Other Authors: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Indianapolis, IN :
Wiley Pub.,
©2008.
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| Series: | Heroes.
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| Subjects: | |
| Online Access: |
Full text (Emmanuel users only) |