Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing /

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Bibliographic Details
Main Author:	Santo, Avi (Author)
Format:	Government Document Electronic eBook
Language:	English
Published:	Austin : University of Texas Press, 2015.
Edition:	First edition.
Series:	Texas film and media studies series.
Subjects:	Lone Ranger > (Fictitious character) Product management. License agreements. Character merchandising. Branding (Marketing)
Online Access:	Full text (Emmanuel users only)

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