Networks in marketing /
An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances. They...
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| Other Authors: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
©1996.
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| Subjects: | |
| Online Access: |
Full text (Emmanuel users only) |