Connected CRM : implementing a big-data-driven, customer-centric business strategy /
"Three macro trends are changing the marketing landscape and forcing massive change on most organizations: the digitization of media and channels; social media; and the ability for consumers to access media anytime, anywhere. Marketers are responding with data-driven, digital customer strategie...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2014]
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| Subjects: | |
| Online Access: |
Full text (Emmanuel users only) |