Strategic management in construction /

This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contr...

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Bibliographic Details
Main Author: Langford, D. A.
Other Authors: Male, Steven
Format: Electronic eBook
Language:English
Published: Malden, MA : Blackwell Science, ©2001.
Edition:2nd ed.
Subjects:
Online Access: Full text (Emmanuel users only)