Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods /
"The third edition of this best-seller updates its detailed information about how to construct, evaluate, and use questionnaires, and adds an entirely new chapter on customer loyalty." "Readers will gain a sound grasp of the scientific methodology used to construct and use questionnai...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Milwaukee, Wisconsin :
ASQ Quality Press,
2008.
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| Edition: | Third edition. |
| Subjects: | |
| Online Access: |
Full text (Emmanuel users only) |