Smart ball : marketing the myth and managing the reality of major league baseball /
Lewis follows Major League Baseball (MLB)'s history as a sport, a domestic monopoly, a neo-colonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenge...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Jackson :
University Press of Mississippi,
©2010.
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| Online Access: |
Full text (Emmanuel users only) |