Social media rules of engagement : why your online narrative is the best weapon during a crisis /

Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one-and by understanding and influencing your audience w...

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Bibliographic Details
Main Author: Matejic, Nicole (Author)
Format: Electronic eBook
Language:English
Published: Milton, Qld. : John Wiley and Sons Australia, Ltd, 2015.
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Online Access: Full text (Emmanuel users only)