Channel Management and Retail Marketing.
* Separate section dedicated to?Physical Distribution and Channel Management? and Retail Marketing Management?. * Exhaustive glossary to help quick understanding of the important terms at a glance. * Emphasis on Indian example and reference for easier understanding and better conceptual clarity. * E...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New Delhi :
Himalaya Pub. House,
2010.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: |
Full text (Emmanuel users only) |