Selling modernity : advertising in twentieth-century Germany /

A historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology.

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Bibliographic Details
Other Authors: Swett, Pamela E., 1970- (Editor), Wiesen, S. Jonathan (Editor), Zatlin, Jonathan R., 1963- (Editor)
Format: Electronic eBook
Language:English
Published: Durham : Duke University Press, 2007.
Series:e-Duke books scholarly collection.
Subjects:
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