The Psychology of Entertainment Media : Blurring the Lines Between Entertainment and Persuasion.
This is a cutting-edge look at the way in which entertainment media affects its viewers - both in intended and unattended ways - and the psychological processes that underlie these effects. It is about how the lines between entertainment and persuasion have become increasingly blurred.
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Lawrence Erlbaum Associates,
2003.
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| Series: | Advertising & Consumer Psychology.
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| Subjects: | |
| Online Access: |
Full text (Emmanuel users only) |