Strategic communication for organizations
"This book is divided into two main sections. The first section, Foundations of Strategic Communication (Chapters One-Four), provides an understanding of the myriad organizational types and structures that engage in strategic communication, as well as how organizations define and brand themselv...
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| Main Authors: | , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oakland, California
University of California Press
[2020]
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| Subjects: | |
| Online Access: |
Full text (Emmanuel users only) |