Marketing scales handbook : multi-item measures for consumer insight research.

Marketing scales handbook : multi-item measures for consumer insight research. Volume 10 /

This tenth volume in the long-running series has reviews 402 new consumer-related measurement scales that were reported in top marketing journal articles published in 2016 and 2017. Each review provides the scale items as well as information regarding the scale's origin, previous users, and mea...

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Bibliographic Details
Main Author: Bruner, Gordon C., 1954- (Author)
Format: Electronic eBook
Language:English
Published: Fort Worth, Texas : GCBII Productions, LLC, 2019.
Edition:(Library version).
Subjects:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Scaling (Social sciences) > Handbooks, manuals, etc.
Handbook
Handbooks and manuals.
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