World class communication : how great CEOs win with the public, shareholders, employees, and the media /

Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication...

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Bibliographic Details
Main Author: Scudder, Virgil, 1950-
Other Authors: Scudder, Ken
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : Wiely, ©2012.
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Online Access: Full text (Emmanuel users only)