Public relations online : lasting concepts for changing media.
This book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations. Online public relations is more a matter of what people are doing with online...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. ; London :
SAGE,
2007.
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| Subjects: | |
| Online Access: |
Full text (Emmanuel users only) |