Marketing health services /
"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"--
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chicago, Illinois : Washington, DC :
Health Administration Press ; Association of University Programs in Health Administration,
[2020]
|
| Edition: | Fourth edition. |
| Subjects: | |
| Online Access: |
Full text (Emmanuel users only) |
| Summary: | "This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"-- |
|---|---|
| Physical Description: | 1 online resource (xxi, 616 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781640551565 1640551573 9781640551572 1640551565 9781640551596 164055159X 9781640551589 1640551581 |
| Source of Description, Etc. Note: | Description based on online resource; title from digital title page (viewed on April 15, 2020). |