Marketing health services /
"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"--
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chicago, Illinois : Washington, DC :
Health Administration Press ; Association of University Programs in Health Administration,
[2020]
|
| Edition: | Fourth edition. |
| Subjects: | |
| Online Access: |
Full text (Emmanuel users only) |