Branding in the era of Web 2.0 (and beyond).

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Bibliographic Details
Main Author: Taylor, David
Other Authors: Pentina, Iryna, Veloutsou, Cleopatra
Format: Electronic eBook
Language:English
Published: Bradford, West Yorkshire : Emerald Publishing Limited, 2017.
Series:Journal of Product & Brand Management.
Subjects:
Online Access: Full text (Emmanuel users only)