What were they thinking? : crisis communication : the good, the bad, and the totally clueless /
Some corporations spend millions of dollars on so-called?crisis communication plans.? Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says,?Wishful thinking is no substitute for a strat...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New Brunswick, N.J. :
Rutgers University Press,
©2008.
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| Online Access: |
Full text (Emmanuel users only) |