60 minutes. / There's no business like shoe business

60 minutes. There's no business like shoe business /

Investigates the recruitment practices of Nike and Adidas as they go after young basketball players in hope of finding the next Michael Jordan to promote their new sneakers. Promising children are showered with sneakers and clothing, recruited on to teams owned by Nike or Adidas, and even directed t...

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Bibliographic Details
Other Authors: Bourne, Alden (Producer), Hartman, Rome (Producer), Stahl, Lesley (Reporter)
Format: Electronic Video
Language:English
Published: New York, NY : Columbia Broadcasting System, 2002.
Series:Academic Video Online
Subjects:
High school athletes > Recruiting.
Sporting goods industry > Marketing.
Sports sponsorship > United States.
Television news programs.
Online Access: Full text (Emmanuel users only)

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