Consultant. Episode 2, Vietnam /
Brand consultant Jorg Dietzel travels to Ho Chi Minh city, Vietnam - - where despite the country's weak currency and high inflation rates, more and more Vietnamese have developed an appetite for both foreign and local brands. From re-branding a national dish to introducing a new niche for men&#...
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| Other Authors: | |
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| Format: | Electronic Video |
| Language: | English |
| Published: |
Montreal, QC :
Ciné Fête,
2008.
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| Series: | VAST: academic video online
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| Subjects: | |
| Online Access: |
Full text (Emmanuel users only) |