Learning Commons | Cardinal Cushing Library
Library Catalog - Books/Videos

Social Media Marketing : an Hour a Day. by Evans, Dave

Table of Contents: “…Social Media Marketing; Acknowledgments; About the Author; Contents; Foreword; Introduction; Part I: The Foundation of Social Media; Chapter 1: Backlash; The Early Social Networks; The Backlash: Measured and Formalized; The Main Points; Chapter 2: The Marketer's Dilemma; The Roots of Avoidance; Early Online Word of Mouth; The Social Web Blooms; Nielsen Adds Social Metrics; The Main Points; Chapter 3: What Is Social Media?…”
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Social media marketing : entwicklung von marketingstrategien fur unternehmen / by Garzotto, Marta

Table of Contents: “…Social Media Marketing. Entwicklung von Marketingstrategien für Unternehmen; Inhaltsverzeichnis; 1.2 Zieldefinition; 1.3 Vorgehensweise; 2 Soziale Medien; 2.1 Definition von Social Media; 2.2 Soziale Interaktionen der Social Media; 3 Soziale Medien im Unternehmen; 3.1 Soziale Medien-Nutzung in deutschen Unternehmen; 3.2 Charakterisierung der Anwendungsklassen; 3.3 Social Media Marketing; 4 Empirische Untersuchung zu Social Media in Deutschen Unternehmen; 4.1 Relevante Social Media Plattformen; 4.2 Stand des Einsatzes von Social Media in Unternehmen; 4.3 Praxisbeispiel der Deutschen Lufthansa.…”
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Social Media Marketing : Chancen und Herausforderungen für Unternehmen / by Scheerer, Eveline

Table of Contents: “…Social Media Marketing; Inhaltsverzeichnis; Abbildungsverzeichnis; 1 Einleitung; 2 Struktur und Nutzung des Internets im Hinblickauf Web 2.0; 2.1 Entwicklung des Internets in Deutschland; 2.2 Web 2.0: Eine neue Generation; 3 Social Media Marketing; 3.1 Was bedeutet Social Media Marketing?…”
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Social media marketing : strategies in utilizing consumer-generated content / by Moriuchi, Emi

“…Digital and social media marketing and advertising collection.…”
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Social Media Marketing : Marketing Panacea or the Emperor's New Digital Clothes?. by Charlesworth, Alan

Table of Contents: “…Cover -- Contents -- Preface -- Acknowledgments -- Introduction -- Chapter 1: What Is Social Media -- Chapter 2: Who Uses What on Social Media ... and Why -- Chapter 3: What Is Social Media Marketing? -- Chapter 4: Strategic Issues in Social Media Marketing -- Chapter 5: Operational Issues in Social Media Marketing -- Chapter 6: Social Media Marketing: What Works, What Doesn't ... and Why -- Chapter 7: Conclusion -- References -- Index -- Adpage -- Backcover.…”
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Social media marketing : an hour a day / by Evans, Dave

Subjects: “…Social media Marketing.…”
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Time and Media Markets. by Albarran, Alan B.

Table of Contents: “…CHAPTER 8 ADVERTISING AND INTERNET USAGE: A PERSPECTIVE FROM TIME AND MEDIA PLANNINGCHAPTER 9 MEDIA MARKETS AS TIME MARKETS: THE CASE OF SPAIN; CHAPTER 10 TRADING TIME AND MONEY FOR INFORMATION IN THE TELEVISION ADVERTISING MARKET: STRATEGIES AND CONSEQUENCES; CHAPTER 11 TIME AND MEDIA MARKETS: SUMMARY AND RESEARCH AGENDA; AUTHOR INDEX; SUBJECT INDEX.…”
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Media, markets, and democracy / by Baker, C. Edwin

Subjects: “…Mass media Marketing.…”
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Social Media Marketing. by Mihajlovic, Sascha

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Introduction to social media marketing : a guide for absolute beginners / by Kelsey, Todd

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Social media marketing for digital photographers / by Chan, Lawrence

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Ultimate guide to social media marketing / Social media marketing by Butow, Eric

“…Social media marketing…”
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Social Media Marketing, Second Edition : Strategies in Utilizing Consumer-generated Content. by Moriuchi, Emi

Table of Contents: “…Cover; Social Media Marketing: Strategies in Utilizing Consumer-Generated Content; Contents; Preface; Acknowledgments.; Chapter 1: What Is Consumer-Generated Content?…”
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Instant Social Media Marketing with HootSuite. by Mathur, Kunal

Table of Contents: “…Cover; Copyright; Credits; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Instant Social Media Marketing with HootSuite; Creating your HootSuite account (Simple); Setting up your HootSuite account (Simple); Adding and managing profiles (Simple); Using App Directory (Advanced); Managing contacts and Twitter lists (Simple); Using HootSuite for posting -- increasing social engagement (Simple); Using RSS feeds and checking user profiles and conversations (Intermediate); Creating teams and assigning tasks (Advanced).…”
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Does dealmaking mark the top for media market? /

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The Impact of Social Media in Marketing - Part 1 by Whiting, Anita

Subjects: “…Social media Marketing Periodicals.…”
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Social media marketing all-in-one for dummies / by Zimmerman, Jan, Ng, Deborah

Table of Contents: “…The social media mix -- Cybersocial tools -- Content marketing -- Twitter -- Facebook -- LinkedIn -- Getting visual -- Other social media marketing sites -- Measuring results and building on success.…”
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Social Media Marketing en Destinos Turísticos Implicaciones y Retos de la Evolución Del Entorno Online. by Giner Sánchez, David

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Social information : gaining competitive and business advantage using social media tools by Brown, Scott, 1964-

Subjects: “…Social media Marketing.…”
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The social media management handbook : everything you need to know to get social media working in your business by Smith, Nick, 1962-

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Social Business By Design : Transformative Social Media Strategies for the Connected Company. by Hinchcliffe, Dion

Table of Contents: “…Social Business by Design; Contents; Foreword; Introduction; Part One Adapting Organizations to the Twenty-First Century; Chapter 1 Social Media: Drivers of Global Business Opportunity; Chapter 2 Social Media: A Way of Life, a Way of Business; Chapter 3 Who's Winning in Social Business and Why; Chapter 4 The Global Business Transition to Social Media; Chapter 5 How Business Will Make the Transition; Part Two The Techniques of Social Business; Chapter 6 Social Media Marketing; Chapter 7 Social Product Development; Chapter 8 Crowdsourcing: Community-Powered Workforces.…”
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Instant HubSpot Dashboard Customization. by Siddhu Nagarajan, Deepan

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Adapter sa communication aux réseaux sociaux : conseils de community manager by Guittin, Irène

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Social Media Marketing im Business-to-Business-Unternehmen. by Stumpenhagen, Timo

Table of Contents: “…Social Media Marketing im Business-to-Business-Unternehmen; Inhaltsverzeichnis; 1. …”
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Marketing in a Digital World by Kapoor, Avinash

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¿Promocionarse en Pinterest? ¡Pan comido! by Clarke, Michael

Subjects: “…Social media Marketing.…”
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Social Media and the Rebirth of PR. by Stareva, Iliyana

Subjects: “…Social media Marketing.…”
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Managing the new customer relationship : strategies to engage the social customer and build lasting value by Gordon, Ian, 1952 June 19-

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Strategic social media : from marketing to social change by Mahoney, L. Meghan

Table of Contents: “…7 Best Practices for Social Media EngagementIntroduction; The Theory of Dialogic Communication; Online Engagement and Virtual Communities; The Dialogic Loop; Case Study: Second Life; Summary; References; 8 Mobile Marketing and Location-based Applications; Introduction; Mobile Digital Projections; Peer Influence and a Shared Social Journey; Generating Return Visits; Case Study: Renren; Summary; References; Part 3 Social Media Marketing and Business Models; 9 Reconsidering the Long Tail; Introduction; Power-Law Distribution; Theory of the Long Tail; Inbound Marketing.…”
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Money talks : media, markets, crisis /

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Celebs-- brands-- and fake fans

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Tell Me About Yourself : Personal Branding and Social Media Recruiting in the Brave New Online World. by Papakonstantinidis, Stavros

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Herding cats : a strategic approach to social media marketing / Strategic approach to social media marketing by Rohm, Andrew

Table of Contents: “…Social media analytics: CSI meets advertising -- 7. Social media marketing best practices -- 8. The new front line -- Notes -- References -- Index.…”
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Cloud-based marketing tools for dummies SocialMention, Instagram, Eventbrite course.

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Cloud-based marketing tools for dummies SocialMention, Instagram, Eventbrite course.

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Cloud-based marketing tools for dummies SocialMention, Instagram, Eventbrite course.

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Working the Crowd : Social media marketing for business. by Brown, Eileen

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Cloud-based marketing tools for dummies SocialMention, Instagram, Eventbrite course.

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The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms by Dempster, Craig

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Digital You : Real Personal Branding in the Virtual Age. by Arruda, William

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