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  1. 1
    Handbook of visual communication : theory, methods, and media

    Handbook of visual communication : theory, methods, and media

    Published 2005
    Table of Contents: “…Harry -- A cultural analysis of the Unisys "monitor head" television commercial / Victoria O'Donnell -- A historical approach to understanding documentary photographs : dialogue, interpretation, and method / Gerald Davey.…”
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  2. 2
    Vulcans, earthlings and marketing ROI : getting finance, marketing and advertising onto the same planet

    Vulcans, earthlings and marketing ROI : getting finance, marketing and advertising onto the same planet by Rutherford, David

    Published 2008
    Table of Contents: “…How to Do It""; ""3.12 Scorecards and Dashboards""; ""3.13 The Unisys Example""; ""3.14 Drawing the Strands Together""; ""3.15 A Final Word""; ""Useful Links""; ""Glossary""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""K""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""…”
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