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1
University Entrepreneurship : Part 2.
Published 2019“…Journal of Historical Research in Marketing Ser.…”
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Electronic eBook -
2
The History of Marketing Theory and Thought
Published 2020“…Journal of Historical Research in Marketing Ser.…”
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Electronic eBook -
3
Autobiographical Reflections of Scholarly Pioneers : Part III.
Published 2019“…Journal of Historical Research in Marketing Ser.…”
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Electronic eBook -
4
Marketization and Commodification of History
Published 2022“…Journal of Historical Research in Marketing Ser.…”
Full text (Emmanuel users only)
Electronic eBook -
5
Historical Perspectives on Non-Western Markets and Consumer Cultures
Published 2019“…Journal of Historical Research in Marketing Ser.…”
Full text (Emmanuel users only)
Electronic eBook