Strategy builder : how to make and communicate more effective strategies /
"A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need 'buyin...
Saved in:
| Main Author: | |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex ; Hoboken, New Jersey :
Wiley,
2015.
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| Subjects: | |
| Online Access: |
Full text (Emmanuel users only) |
MARC
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| 100 | 1 | |a Cummings, Stephen. | |
| 245 | 1 | 0 | |a Strategy builder : |b how to make and communicate more effective strategies / |c Stephen Cummings and Duncan Angwin. |
| 264 | 1 | |a Chichester, West Sussex ; |a Hoboken, New Jersey : |b Wiley, |c 2015. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Part One: The Concept. Opportunities for a New Way of Developing Strategy -- Seven Strengths of Drawing Strategy -- What Strategy Builder Does -- Part Two: Design. User's Guide to the Strategy Builder's Framework Profiles -- Environmental ecology -- Competitive positioning -- Resources and capabilities -- Strategic growth options -- Managing performance strategically -- Part Three: Realization. Well-Built Strategies, Simply Conveyed -- Six Stratographic Principles -- Get building. | |
| 520 | |a "A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need 'buyin'. Your stakeholders -- bosses, employees, peers, governmentofficials, and investors -- are already making judgments abouthow much they will engage with you and your strategy within sevenseconds of you beginning to explain it. They, and you, are makingstrategic decisions at a glance. So how do you best captivate yourpotential stakeholders in your strategic endeavours? TheStrategy Builder will show you how. Combines a quick guide to key management frameworks with aninteractive "how to adapt the model" approach Includes comments and tweets from experts around the world A visually interactive guide that puts strategy building inperspective "-- |c Provided by publisher | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 650 | 0 | |a Strategic planning. | |
| 700 | 1 | |a Angwin, Duncan. | |
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| 776 | 0 | 8 | |i Print version: |a Cummings, Stephen. |t Strategy builder. |d Chichester, West Sussex, United Kingdom : Wiley, 2015 |z 9781118707234 |w (DLC) 2015001081 |w (OCoLC)875248971 |
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