Marketing in an audiology practice /

Provides a unique, in-depth look into all facets of marketing and branding for an audiology practice. This is a must-have for professionals looking to market themselves and grow the long-term sustainability of an audiology or hearing instrument dispensing practice.

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Bibliographic Details
Other Authors: Taylor, Brian, 1966- (Editor)
Format: Electronic eBook
Language:English
Published: San Diego, CA : Plural Publishing, Inc., [2015]
Subjects:
Online Access: Full text (Emmanuel users only)
Table of Contents:
  • Developing a strategy and brand for your practice : pillar-of-community marketing / Brian Taylor
  • Using marketing to shape people's attitudes to hearing care / Curtis Alcock
  • A practical guide to a marketing strategy & plan / Karen Ann Jacobs
  • Marketing in a modern practice : a real world perspective / Geoffrey Cooling
  • Disease state marketing and interventional audiology / Brian Taylor and Robert Tysoe
  • Social media and digital marketing / Brian Taylor
  • Marketing university and other nonprofit audiology clinics / Donald W. Nielsen.