Marketing for rainmakers : 52 rules of engagement to attract and retain customers for life

Marketing for rainmakers : 52 rules of engagement to attract and retain customers for life /

Praise for MARKETING for RAINMAKERS. "In a business environment where everything looks the same to the consumer, Phil Fragasso helps his clients rise above the competition. His innovative methods and thought-provoking ideas helped our sales force seriously consider ways they might differentiate...

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Bibliographic Details
Main Author: Fragasso, Philip M., 1950-
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, ©2008.
Subjects:
Customer relations.
Customer services.
Marketing.
Online Access: Full text (Emmanuel users only)
Table of Contents:
  • Introduction: Making Rain While the Sun Shines.
  • Section One. The Brand-Focused Rainmaking Marketer.
  • ROE #1. Begin at the End.
  • ROE #2. Be a Hobgoblin.
  • ROE #3. Get Yourself Some Culture.
  • ROE #4. Be True To Your School.
  • ROE #5. Say It Like You Mean It.
  • ROE #6. Broaden Your Brandwidth.
  • ROE #7. Bow to the Wow.
  • ROE #8. Stay Up, Sell Out, Cash In.
  • Section Two. The Strategic Rainmaking Marketer.
  • ROE #9. See the Forest in Every Tree.
  • ROE #10. Feed the Lion and Spare the Mouse.
  • ROE #11. Smarten Up.
  • ROE #12. Manifest Your Destiny.
  • ROE #13. Kill the Cat.
  • ROE #14. Fuhgeddabout Woulda Coulda Shoulda.
  • ROE #15. Muddy the Waters.
  • ROE #16. Start From Scratch.
  • Section Three. The Tactical Rainmaking Marketer.
  • ROE #17. Celebrate Smilestones.
  • ROE #18. Ignore the Bliss.
  • ROE #19. Stick It.
  • ROE #20. Shorten Up to Sweeten Up.
  • ROE #21. Face the Facts.
  • ROE #22. Say No to Yes But.
  • ROE #23. Sweat Like a Pig.
  • ROE #24. Lose Your Head.
  • ROE #25. Slow Down to Speed Up.
  • ROE #26. Don't Just Because You Can.
  • ROE #27. Show Them the Money.
  • Section Four. The Customer-Focused Rainmaking Marketer.
  • ROE #28. Walk a Mile in Your Customer's Shoes: Backwards.
  • ROE #29. Reject IOUs.
  • ROE #30. Act Big, Feel Small.
  • ROE #31. Speak Greek Only in Greece.
  • ROE #32. Listen To Be Heard.
  • ROE #33. Say Nyet to Nyuk!
  • ROE #34: Love'em or Leave'em.
  • ROE #35. Go the Extra 18 Inches.
  • ROE #36. Tarnish the Golden Rule.
  • Section Five. The Competitive Rainmaking Marketer.
  • ROE #37. See the Whites of Their Eyes.
  • ROE #38. Shop Till You Drop.
  • ROE #39. Experience the Experience.
  • ROE #40. Choose to Lose.
  • ROE #41. Analyze This.
  • ROE #42. Expect the Unexpected.
  • ROE #43. Give Up.
  • Section Six. The Hard-Wired Rainmaking Marketer.
  • ROE #44. Tell a Story Worth a Thousand Pictures.
  • ROE #45. French KISS.
  • ROE #46. Light Your Lying Pants on Fire.
  • ROE #47. Sell Soft, Market Hard.
  • ROE #48. Reduce Your Attention Spam.
  • ROE #49. Choose Them Over Us.
  • ROE #50. Just Don't Do Id.
  • ROE #51. Suck It Up.
  • ROE #52. Burn This Book.

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