Marketing for rainmakers : 52 rules of engagement to attract and retain customers for life /
Praise for MARKETING for RAINMAKERS. "In a business environment where everything looks the same to the consumer, Phil Fragasso helps his clients rise above the competition. His innovative methods and thought-provoking ideas helped our sales force seriously consider ways they might differentiate...
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| Format: | Electronic eBook |
| Language: | English |
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Hoboken, N.J. :
John Wiley & Sons,
©2008.
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| Online Access: |
Full text (Emmanuel users only) |
MARC
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| 100 | 1 | |a Fragasso, Philip M., |d 1950- |1 https://id.oclc.org/worldcat/entity/E39PCjByvXvYBG9HjKtG8ymxtC | |
| 245 | 1 | 0 | |a Marketing for rainmakers : |b 52 rules of engagement to attract and retain customers for life / |c Phil Fragasso. |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c ©2008. | ||
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| 505 | 0 | |a Introduction: Making Rain While the Sun Shines. -- Section One. The Brand-Focused Rainmaking Marketer. -- ROE #1. Begin at the End. -- ROE #2. Be a Hobgoblin. -- ROE #3. Get Yourself Some Culture. -- ROE #4. Be True To Your School. -- ROE #5. Say It Like You Mean It. -- ROE #6. Broaden Your Brandwidth. -- ROE #7. Bow to the Wow. -- ROE #8. Stay Up, Sell Out, Cash In. -- Section Two. The Strategic Rainmaking Marketer. -- ROE #9. See the Forest in Every Tree. -- ROE #10. Feed the Lion and Spare the Mouse. -- ROE #11. Smarten Up. -- ROE #12. Manifest Your Destiny. -- ROE #13. Kill the Cat. -- ROE #14. Fuhgeddabout Woulda Coulda Shoulda. -- ROE #15. Muddy the Waters. -- ROE #16. Start From Scratch. | |
| 505 | 0 | |a Section Three. The Tactical Rainmaking Marketer. -- ROE #17. Celebrate Smilestones. -- ROE #18. Ignore the Bliss. -- ROE #19. Stick It. -- ROE #20. Shorten Up to Sweeten Up. -- ROE #21. Face the Facts. -- ROE #22. Say No to Yes But. -- ROE #23. Sweat Like a Pig. -- ROE #24. Lose Your Head. -- ROE #25. Slow Down to Speed Up. -- ROE #26. Don't Just Because You Can. -- ROE #27. Show Them the Money. -- Section Four. The Customer-Focused Rainmaking Marketer. -- ROE #28. Walk a Mile in Your Customer's Shoes: Backwards. -- ROE #29. Reject IOUs. -- ROE #30. Act Big, Feel Small. -- ROE #31. Speak Greek Only in Greece. -- ROE #32. Listen To Be Heard. -- ROE #33. Say Nyet to Nyuk! -- ROE #34: Love'em or Leave'em. -- ROE #35. Go the Extra 18 Inches. -- ROE #36. Tarnish the Golden Rule. -- Section Five. The Competitive Rainmaking Marketer. -- ROE #37. See the Whites of Their Eyes. -- ROE #38. Shop Till You Drop. -- ROE #39. Experience the Experience. -- ROE #40. Choose to Lose. -- ROE #41. Analyze This. -- ROE #42. Expect the Unexpected. -- ROE #43. Give Up. -- Section Six. The Hard-Wired Rainmaking Marketer. -- ROE #44. Tell a Story Worth a Thousand Pictures. -- ROE #45. French KISS. -- ROE #46. Light Your Lying Pants on Fire. -- ROE #47. Sell Soft, Market Hard. -- ROE #48. Reduce Your Attention Spam. -- ROE #49. Choose Them Over Us. -- ROE #50. Just Don't Do Id. -- ROE #51. Suck It Up. -- ROE #52. Burn This Book. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 520 | |a Praise for MARKETING for RAINMAKERS. "In a business environment where everything looks the same to the consumer, Phil Fragasso helps his clients rise above the competition. His innovative methods and thought-provoking ideas helped our sales force seriously consider ways they might differentiate themselves from the crowd."--Todd Clarke, President, CLS Investment Firm. "Phil Fragasso is a marketing leader with a track record of success demonstrating that good sales and marketing ideas can also be fun. He has a history of introducing breakthrough marketing techniques applicable to | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2011. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
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| 588 | |a Print version record. | ||
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Marketing. | |
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| 776 | 0 | 8 | |i Print version: |a Fragasso, Philip M., 1950- |t Marketing for rainmakers. |d Hoboken, N.J. : John Wiley & Sons, ©2008 |w (DLC) 2008002740 |
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