Microfranchising : how social entrepreneurs are building a new road to development /
There is a new movement that is surging ahead in its attempt to reduce poverty and generate wealth in Africa: microfranchising . Set up by pioneering organisations such as VisionSpring and HealthStore, microfranchising is based on one of the most successful market-based models in Western economies:...
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| Other Authors: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Sheffield :
Greenleaf,
©2011.
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| Subjects: | |
| Online Access: |
Full text (Emmanuel users only) |
| Summary: | There is a new movement that is surging ahead in its attempt to reduce poverty and generate wealth in Africa: microfranchising . Set up by pioneering organisations such as VisionSpring and HealthStore, microfranchising is based on one of the most successful market-based models in Western economies: franchising. From McDonald's to Coca-Cola, franchising has proven itself to be an effective and replicable way of scaling up a business rapidly in the Western context. This long-needed book looks at the growth in microfranchising as a tool to generate wealth among poor communities in Africa. The book traces the evolution of the concept of microfranchising, from its foundation in Western models to its implementation in African countries today. It provides practical steps from the worlds leading experts on how to set up a microfranchise, from recruiting franchisees, to building a brand and a supply chain. It gives case studies of successful microfranchises, told by the enterprises themselves. It continues with a theoretical analysis of the place of microfranchising within global social entrepreneurship. It ends with a look at the future for microfranchising, with recommendations for development. |
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| Physical Description: | 1 online resource (vi, 215 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781907643347 1907643346 9781351278720 135127872X |