Coolfarming : Turn Your Great Idea into the Next Big Thing.
Pursuing new ideas is clearly the way to gain business advantage in the new millennium. But it's not enough to simply chase after ideas that have already happened. To truly benefit, individuals and organizations have to foster the new creative impulses around them. Coolfarming shows readers how...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
AMACOM,
2010.
|
| Subjects: | |
| Online Access: |
Full text (Emmanuel users only) |
Table of Contents:
- Contents; Acknowledgments; 1 HOW DO YOU TURN A COOL IDEA INTO A TREND?; 2 SWARM CREATIVITY: The Force That Fuels Coolfarming; 3 CREATORS: Building the Vision; 4 COINS: Building the Product; 5 CLNS: Teaching and Preaching the Gospel; 6 CIN: Building the Buzz; 7 COOLHUNTING: Find the Trends Through the Trendsetters; 8 WHAT MOTIVATES COOLFARMERS?; AFTERWORD: It's Not Chief Executives, but Chief Creators We Need!; Notes; Index; About the Author.