Hybridity, or the cultural logic of globalization /
A guide to understanding hybridity--the interaction of cultures.
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Philadelphia :
Temple University Press,
2005.
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| Subjects: | |
| Online Access: |
Full text (Emmanuel users only) |
Table of Contents:
- 1. Cultural hybridity and international communication
- 2. Scenarios of global culture
- 3. The trails and tales of hybridity
- 4. Corporate transculturalism
- 5. the cultural and political economies of hybrid media texts
- 6. Structure, reception, and identity: on Arab-Western dialogism
- 7. Hybridity without guarantees: toward critical transculturalism.