Business Research : an Informal Guide.
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| Main Author: | |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Menlo Park :
Course Technology Crisp,
1994.
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| Subjects: | |
| Online Access: |
Full text (Emmanuel users only) |
Table of Contents:
- ""TITLE""; ""COPYRIGHT""; ""ABOUT THE AUTHORS""; ""CONTENTS""; ""PREFACE""; ""PART 1 Research Basics""; ""THE IMPORTANCE OF RESEARCH""; ""Research Skills Build Your Career Value""; ""THE PURPOSE OF RESEARCH""; ""THE NATURE AND SCOPE OF BUSINESS RESEARCH""; ""RESEARCH CAN BE CLASSIFIED AS PRIMARY OR SECONDARY""; ""RESEARCH CAN ALSO BE CLASSIFIED AS BASIC OR APPLIED""; ""PROBLEMS FOR PRIMARY, APPLIED RESEARCH""; ""I. Marketing""; ""II. Finance""; ""III. Manufacturing""; ""IV. Personnel""; ""GROUND RULES FOR THE BUSINESS RESEARCHER""; ""1. Always Know What You Are Researching""
- ""2. Always Test a Research Model""""3. Never Use Only One Information-Gathering Technique""; ""4. Use the KISS Principle""; ""5. If Necessary, Hire a Professional""; ""6. Make the Decision""; ""PART 2 Using a Research Model""; ""THE SCIENTIFIC METHOD""; ""A BASIC MODEL FOR PRIMARY RESEARCH""; ""1. State the Problem""; ""Phrasing a Researchable Problem""; ""Operational Definitions""; ""Looking for Relationships (in all the right places)""; ""2. Check Secondary Sources""; ""3. Do Primary Research""; ""4. Make a Decision""; ""5. Check the Outcomes""; ""PART 3 Observation Techniques""
- ""OBSERVATION IN RESEARCH""""Advantages of Observation Techniques""; ""Disadvantages of the Observation Technique""; ""GUIDELINES FOR EFFECTIVE OBSERVATION""; ""SPECIFIC OBSERVATION TECHNIQUES""; ""Time and Motion Studies""; ""Behavioral Frequency Counts""; ""Reports and Other Written Documents""; ""Tallying Observation Behaviors""; ""Observed Behaviors""; ""Case Study: What�s Going On Here?""; ""Case Study Review""; ""PART 4 Surveys""; ""UNDERSTANDING SURVEYS""; ""Advantages to the Survey Technique""; ""Disadvantages of the Survey Technique""
- ""PRELIMINARY FACTORS NECESSARY FOR EFFECTIVE SURVEYS""""HOW TO GET A RANDOM SAMPLE""; ""QUESTIONNAIRE DESIGN AND SURVEY ADMINISTRATION""; ""STEP 1: Determine the Information Wanted and Types of Questions Required""; ""STEP 2: Draft and Develop the Questions""; ""STEP 3: Test the Questions""; ""STEP 4: Develop the Complete Questionnaire""; ""STEP 5: Determine the Sample Size You Need""; ""Administering the Survey Questionnaire""; ""Administer to a Group""; ""MAIL THE SURVEY""; ""SURVEY APPLICATIONS IN BUSINESS RESEARCH""; ""CHECKLISTS""; ""MAIL QUESTIONNAIRES""; ""Attitude Survey""
- ""PART 5 Interview Techniques""""THE INTERVIEW PROCESS""; ""Interview Design""; ""Constructing the Interview""; ""Structured and Unstructured Interviews:""; ""Open-ended and Closed-ended Questions:""; ""Pretesting Is Necessary""; ""Use Good Questioning Techniques""; ""COMMENCING THE INTERVIEW""; ""CONDUCTING THE INTERVIEW""; ""Using Audio and Video Tape""; ""CONCLUDING THE INTERVIEW""; ""COMPILING THE DATA AND ANALYZING THE RESULTS""; ""INTERVIEW FORMATS""; ""Face-to-Face""; ""Advantages""; ""Disadvantages""; ""Telephone Interviewing Technique""; ""Advantages""; ""Disadvantages""