Business Research : an Informal Guide.

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Bibliographic Details
Main Author: Timm, Paul
Other Authors: Farr, Rick, Keppler, Kay
Format: Electronic eBook
Language:English
Published: Menlo Park : Course Technology Crisp, 1994.
Subjects:
Online Access: Full text (Emmanuel users only)

MARC

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040 |a EBLCP  |b eng  |e pn  |c EBLCP  |d OCLCQ  |d MERUC  |d ZCU  |d ICG  |d OCLCO  |d OCLCF  |d OCLCQ  |d OCLCO  |d OCLCQ  |d DKC  |d AU@  |d OCLCQ  |d OCL  |d OCLCQ  |d OCLCO  |d OCLCQ  |d OCLCO  |d OCLCL 
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100 1 |a Timm, Paul. 
245 1 0 |a Business Research :  |b an Informal Guide. 
260 |a Menlo Park :  |b Course Technology Crisp,  |c 1994. 
300 |a 1 online resource (118 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a ""Group Interview"" 
505 0 |a ""TITLE""; ""COPYRIGHT""; ""ABOUT THE AUTHORS""; ""CONTENTS""; ""PREFACE""; ""PART 1 Research Basics""; ""THE IMPORTANCE OF RESEARCH""; ""Research Skills Build Your Career Value""; ""THE PURPOSE OF RESEARCH""; ""THE NATURE AND SCOPE OF BUSINESS RESEARCH""; ""RESEARCH CAN BE CLASSIFIED AS PRIMARY OR SECONDARY""; ""RESEARCH CAN ALSO BE CLASSIFIED AS BASIC OR APPLIED""; ""PROBLEMS FOR PRIMARY, APPLIED RESEARCH""; ""I. Marketing""; ""II. Finance""; ""III. Manufacturing""; ""IV. Personnel""; ""GROUND RULES FOR THE BUSINESS RESEARCHER""; ""1. Always Know What You Are Researching"" 
505 8 |a ""2. Always Test a Research Model""""3. Never Use Only One Information-Gathering Technique""; ""4. Use the KISS Principle""; ""5. If Necessary, Hire a Professional""; ""6. Make the Decision""; ""PART 2 Using a Research Model""; ""THE SCIENTIFIC METHOD""; ""A BASIC MODEL FOR PRIMARY RESEARCH""; ""1. State the Problem""; ""Phrasing a Researchable Problem""; ""Operational Definitions""; ""Looking for Relationships (in all the right places)""; ""2. Check Secondary Sources""; ""3. Do Primary Research""; ""4. Make a Decision""; ""5. Check the Outcomes""; ""PART 3 Observation Techniques"" 
505 8 |a ""OBSERVATION IN RESEARCH""""Advantages of Observation Techniques""; ""Disadvantages of the Observation Technique""; ""GUIDELINES FOR EFFECTIVE OBSERVATION""; ""SPECIFIC OBSERVATION TECHNIQUES""; ""Time and Motion Studies""; ""Behavioral Frequency Counts""; ""Reports and Other Written Documents""; ""Tallying Observation Behaviors""; ""Observed Behaviors""; ""Case Study: Whatâ€?s Going On Here?""; ""Case Study Review""; ""PART 4 Surveys""; ""UNDERSTANDING SURVEYS""; ""Advantages to the Survey Technique""; ""Disadvantages of the Survey Technique"" 
505 8 |a ""PRELIMINARY FACTORS NECESSARY FOR EFFECTIVE SURVEYS""""HOW TO GET A RANDOM SAMPLE""; ""QUESTIONNAIRE DESIGN AND SURVEY ADMINISTRATION""; ""STEP 1: Determine the Information Wanted and Types of Questions Required""; ""STEP 2: Draft and Develop the Questions""; ""STEP 3: Test the Questions""; ""STEP 4: Develop the Complete Questionnaire""; ""STEP 5: Determine the Sample Size You Need""; ""Administering the Survey Questionnaire""; ""Administer to a Group""; ""MAIL THE SURVEY""; ""SURVEY APPLICATIONS IN BUSINESS RESEARCH""; ""CHECKLISTS""; ""MAIL QUESTIONNAIRES""; ""Attitude Survey"" 
505 8 |a ""PART 5 Interview Techniques""""THE INTERVIEW PROCESS""; ""Interview Design""; ""Constructing the Interview""; ""Structured and Unstructured Interviews:""; ""Open-ended and Closed-ended Questions:""; ""Pretesting Is Necessary""; ""Use Good Questioning Techniques""; ""COMMENCING THE INTERVIEW""; ""CONDUCTING THE INTERVIEW""; ""Using Audio and Video Tape""; ""CONCLUDING THE INTERVIEW""; ""COMPILING THE DATA AND ANALYZING THE RESULTS""; ""INTERVIEW FORMATS""; ""Face-to-Face""; ""Advantages""; ""Disadvantages""; ""Telephone Interviewing Technique""; ""Advantages""; ""Disadvantages"" 
588 0 |a Print version record. 
650 0 |a Industrial management  |x Research  |v Handbooks, manuals, etc. 
650 0 |a Business  |x Research  |v Handbooks, manuals, etc. 
700 1 |a Farr, Rick. 
700 1 |a Keppler, Kay. 
758 |i has work:  |a Business research (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCYGRMdY7wQYDdkvQd6dXGw  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Timm, Paul.  |t Business Research : An Informal Guide.  |d Menlo Park : Course Technology Crisp, ©1994  |z 9781560522492 
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