Putting the poor first : how base-of-the-pyramid ventures can learn from development approaches /
In order to make progress toward the UN Millennium Development Goals--and particularly in terms of poverty alleviation--business has a pivotal role to play: in terms of core business; purchasing products from the poor; employing them; and selling them affordable services and products. Serving the gl...
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Main Author: | |
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Format: | Electronic eBook |
Language: | English |
Published: |
Sheffield :
Greenleaf Publishing,
©2012.
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Subjects: | |
Online Access: |
Full text (Emmanuel users only) |
Table of Contents:
- pt. 1. Introduction
- pt. 2. Theoretical foundation : serving the base of the pyramid and bottom-up development
- pt. 3. The bottom-up development perspective in BoP practice
- pt. 4. Framing the bottom-up development perspective in the innovation process of BoP ventures
- pt. 5. Final conclusions and reflections on further research.