Pure and modern milk : an environmental history since 1900 /
Americans have never been more concerned about their food's purity. The organic trade association claims that three-quarters of all consumers buy organic foods each year, spending billions of dollars ""Dairy farm families, health officials, and food manufacturers have simultaneously s...
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Format: | Electronic eBook |
Language: | English |
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Oxford :
Oxford University Press,
[2013]
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100 | 1 | |a Smith-Howard, Kendra. | |
245 | 1 | 0 | |a Pure and modern milk : |b an environmental history since 1900 / |c Kendra Smith-Howard. |
264 | 1 | |a Oxford : |b Oxford University Press, |c [2013] | |
300 | |a 1 online resource | ||
336 | |a text |b txt |2 rdacontent | ||
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504 | |a Includes bibliographical references and index. | ||
505 | 0 | |a Reforming a perilous product : milk in the Progressive Era -- Balancing the goods of nature : butter in the interwar period -- Purer streams and predictable profits : dairy waste at mid-century -- From the ice cream aisle to the bulk tank : the postwar landscape of mass production -- Reassessing the risks of nature : milk after 1950 -- Epilogue. | |
520 | |a Americans have never been more concerned about their food's purity. The organic trade association claims that three-quarters of all consumers buy organic foods each year, spending billions of dollars ""Dairy farm families, health officials, and food manufacturers have simultaneously stoked human desires for an all-natural product and intervened to ensure milk's safety and profitability, "" writes Kendra Smith-Howard. In Pure and Modern Milk, she tells the history of a nearly universal consumer product, and sheds light on America's food industry. Today, she notes, milk reaches supermarkets in an | ||
546 | |a English. | ||
588 | 0 | |a Print version record. | |
650 | 0 | |a Dairy products industry |z United States |x History. | |
650 | 0 | |a Milk |x Quality |z United States |x History |y 20th century. | |
650 | 0 | |a Dairy products |z United States. | |
650 | 0 | |a Dairy products |z United States |x Marketing. | |
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