Pure and modern milk : an environmental history since 1900 /

Americans have never been more concerned about their food's purity. The organic trade association claims that three-quarters of all consumers buy organic foods each year, spending billions of dollars ""Dairy farm families, health officials, and food manufacturers have simultaneously s...

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Bibliographic Details
Main Author: Smith-Howard, Kendra
Format: Electronic eBook
Language:English
Published: Oxford : Oxford University Press, [2013]
Subjects:
Online Access: Full text (Emmanuel users only)

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245 1 0 |a Pure and modern milk :  |b an environmental history since 1900 /  |c Kendra Smith-Howard. 
264 1 |a Oxford :  |b Oxford University Press,  |c [2013] 
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504 |a Includes bibliographical references and index. 
505 0 |a Reforming a perilous product : milk in the Progressive Era -- Balancing the goods of nature : butter in the interwar period -- Purer streams and predictable profits : dairy waste at mid-century -- From the ice cream aisle to the bulk tank : the postwar landscape of mass production -- Reassessing the risks of nature : milk after 1950 -- Epilogue. 
520 |a Americans have never been more concerned about their food's purity. The organic trade association claims that three-quarters of all consumers buy organic foods each year, spending billions of dollars ""Dairy farm families, health officials, and food manufacturers have simultaneously stoked human desires for an all-natural product and intervened to ensure milk's safety and profitability, "" writes Kendra Smith-Howard. In Pure and Modern Milk, she tells the history of a nearly universal consumer product, and sheds light on America's food industry. Today, she notes, milk reaches supermarkets in an 
546 |a English. 
588 0 |a Print version record. 
650 0 |a Dairy products industry  |z United States  |x History. 
650 0 |a Milk  |x Quality  |z United States  |x History  |y 20th century. 
650 0 |a Dairy products  |z United States. 
650 0 |a Dairy products  |z United States  |x Marketing. 
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