Storytelling-case archetype decoding and assignment manual (SCADAM)

Storytelling-case archetype decoding and assignment manual (SCADAM) /

Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories...

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Bibliographic Details
Main Authors: Woodside, Arch G. (Author), Sood, Suresh C. (Author)
Format: Electronic eBook
Language:English
Published: Bingley, UK : Emerald Group Publishing Limited, 2016.
Edition:First edition.
Series:Advances in culture, tourism and hospitality research ; Volume 11.
Subjects:
Jung, C. G. > (Carl Gustav), > 1875-1961.
Consumer behavior.
Marketing > Psychological aspects.
Consumers > Attitudes.
Archetype (Psychology)
Online Access: Full text (Emmanuel users only)
Table of Contents:
  • Theory of brand enabling archetype enactment by consumer
  • Literature review
  • Method : story listening and collection
  • Archetype processing and story analysis
  • Creator archetype
  • Every person archetype
  • Explorer archetype
  • Hero archetype
  • Innocent archetype
  • Jester archetype
  • Lover archetype
  • Magician archetype
  • Outlaw archetype
  • Ruler archetype
  • Sage archetype
  • Shadow archetype
  • Caregiver archetype
  • Theory refinement, implications, and conclusions.

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