The Noodle Narratives : the Global Rise of an Industrial Food into the Twenty-First Century /

Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Consumed around the world by millions, they appeal to young and old, affluent and impoverished alike. The authors examine the history, manufacturing, marketing, and consumption of instant noodles. By...

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Bibliographic Details
Main Authors: Errington, Frederick Karl (Author), Tatsuro, Fuzikura (Author), Gewertz, Deborah B., 1948- (Author)
Format: Electronic eBook
Language:English
Published: Berkeley, Calif. : University of California Press, 2013.
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Online Access: Full text (Emmanuel users only)
Description
Summary:Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Consumed around the world by millions, they appeal to young and old, affluent and impoverished alike. The authors examine the history, manufacturing, marketing, and consumption of instant noodles. By focusing on three specific markets, they reveal various ways in which these noodles enable diverse populations to manage their lives. The first market is in Japan, where instant noodles have facilitated a major transformation of post-war society, while undergoing a seemingly endless tweaking in fla.
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:9780520956674
0520956672
1299713289
9781299713284
Language:English.
Source of Description, Etc. Note:Print version record.