Advances in hospitality and leisure. Vol. 12 /
Advances in Hospitality and Leisure delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley, U.K. :
Emerald Group Publishing Limited : Emerald Group Publishing Limited,
2017.
|
| Edition: | First edition. |
| Series: | Advances in hospitality and leisure ;
Volume 12. |
| Subjects: | |
| Online Access: |
Full text (Emmanuel users only) |
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| 245 | 0 | 0 | |a Advances in hospitality and leisure. |n Vol. 12 / |c edited by Joseph S. Chen. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley, U.K. : |b Emerald Group Publishing Limited : |b Emerald Group Publishing Limited, |c 2017. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Advances in hospitality and leisure ; |v Volume12 | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Front Cover; Advances in Hospitality and Leisure; Copyright Page; Contents; List of Contributors; Aims and Submission Guidelines; Editorial Board; Full Papers; The Effects of Personality Traits and Congruity on Customer Satisfaction and Brand Loyalty: Evidence from Coffee Shop Customers; Introduction; Theoretical Background and Hypothesis Development; Personality Traits; Congruity; Customer Satisfaction; Brand Loyalty; Methods; Sample and Procedure; Measures; Statistical Analysis; Results; Discussion; Implications; Limitations and Future Research; References. | |
| 505 | 8 | |a The Effect of Integrating Need and Expectation's Factor-Community Participation with Multinational Corporations' Tourism Market Development Strategies in Emerging African MarketsIntroduction; Needs and Expectations Theory; MNCs' Tourism Market Development Strategies in African Countries; Community Participation; Globalization of Corporations; Study Objective; Methods; Results and Findings; Tourism MNCs' Market Development Strategic Choice; Conclusion; References; Domestic Nature-Based Tourism in Japan: Spirituality, Novelty and Communing; Introduction. | |
| 505 | 8 | |a Japanese Structure and Purpose of TravellingJapanese and the Perception of Nature; Learning and Novelty Seeking; The Search for, and Presentation of, Self; Methodology; Results and Discussion; Spiritual and Bodily Purifications in Nature; Cultural Interactions: Communing, Learning and Sharing; Conclusion; References; Impact of Hotel Employee's Green Awareness, Knowledge, and Skill on Hotel's Overall Performance; Introduction; Green Hotels in Taiwan; Hotel Employees' Practices toward Green; Hotel's Green Practices in Relation to Its Overall Performance; Methodology; Sampling Method. | |
| 505 | 8 | |a Questionnaire DesignResults; Respondents' Characteristics; Reliability and Validity Test; Hypothesis Testing; Conclusion; Discussion; Implication; Limitation; References; An Investigation of Restaurant Week as an Effective Marketing Strategy; Introduction; Literature Review; Foodies and Food Tourism; General Restaurant Promotion Strategies; Sales Promotions; Coupon Promotions as a Marketing Strategy; Special Events as a Marketing Strategy; Restaurant Week Promotion Strategy; We Live to Eat New Orleans; Methodology; Results; Sales Increase and Restaurant Week Advertisement. | |
| 505 | 8 | |a Reservations, Strength of Day, Other Restaurant PromotionsProgram Satisfaction; Discussion; Sales Increase and Restaurant Week Advertisement; Reservations, Strength of Day, Other Restaurant Promotions; Satisfaction with Restaurant Week; Restaurant Week Campaign Event Improvements; Conclusion; References; The Marketing Value of CSR Initiatives and Potential Brand Equity, Taste Perception, and Emotional Value; Introduction; Literature Study; Methods; Sample; Experimental Set-Up; Materials; Measures; Analysis; Results; Factor Model; Model Estimations; Discussion; Limitations. | |
| 520 | |a Advances in Hospitality and Leisure delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism. | ||
| 588 | 0 | |a Vendor-supplied metadata. | |
| 650 | 0 | |a Tourism. | |
| 650 | 0 | |a Leisure industry. | |
| 650 | 0 | |a Hospitality industry. | |
| 700 | 1 | |a Chen, Joseph S., |e editor. | |
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| 776 | 0 | 8 | |i Print version: |t Advances in hospitality and leisure Volume 12. |d Bingley, UK : Emerald, 2017 |z 9781786356161 |w (OCoLC)949666599 |
| 830 | 0 | |a Advances in hospitality and leisure ; |v Volume 12. | |
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