As I See It & : Views on International Business Crises, Innovations, and Freedom.
In this era of constant change and globalization, political and international issues influence the business environment worldwide and penetrate our lifestyle and expectations in ways beyond most imaginations. The increasing transparency of information provides easier access to current events, new co...
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| Format: | Electronic eBook |
| Language: | English |
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New York :
Business Expert Press,
2016.
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| Online Access: |
Full text (Emmanuel users only) |
Table of Contents:
- Cover; As I See It . . .Views on International Business Crises, Innovations, and Freedom: The Impact on Our Daily Lives; Dedication; Contents; Foreword; Introduction; Acknowledgments; SECTION I: Dealing with Current Crises; CHAPTER 1: Securing America's International Business Future: An Overview (with P. Dickson); CHAPTER 2: The Cost of Terrorism Keeps on Rising; CHAPTER 3: The U.S. Senate Report on Torture: Curative International Marketing as a Remedy (with Thomas Czinkota); CHAPTER 4: Anti-Corruption War: Western Ways Doomed to Fail (with Anna Astvatsatryan).
- CHAPTER 5: The Volkswagen Crisis: A Lesson in TrustCHAPTER 6: Of Crimea and Punishment; CHAPTER 7: Terrorism and International Business (with Gary Knight and Gabriele Suder); CHAPTER 8: Hungary's Unacknowledged Leadership; SECTION II: International Innovations; CHAPTER 9: International Marketing After Macro Disruption (with Margit Enke); CHAPTER 10: In Need of Honorable Merchants (with Kimberly Boeckmann); CHAPTER 11: Shame Factor Can Curb Bad Behavior in Firms and Individuals; CHAPTER 12: Thoughts on the World Economic Forum; CHAPTER 13: Achieving "Glocal" Success (with Ilkka A. Ronkainen).
- CHAPTER 14: Innovation in Developing Economies (with Ilkka A. Ronkainen)CHAPTER 15: How Companies Can Befriend a Trend (with M. Schrader); CHAPTER 16: Eagles Fly But Don't Always Soar; SECTION III: International Marketing and Freedom; CHAPTER 17: Why International Marketing strengthens Freedom; CHAPTER 18: The Cost and Obstacles for Freedom; CHAPTER 19: Parallel Parking and National Security; CHAPTER 20: Too Much Information for Germans and Americans; CHAPTER 21: Trust: A Tool to Defeat Corruption (with Courtlyn Cook); CHAPTER 22: Guilt or Competition: Wining the Cyber-Espionage War.
- CHAPTER 23: The European Prayer of Saint Augustine (with Ilkka A. Ronkainen)SECTION IV: Our Daily Lives with a Global Perspective; CHAPTER 24: International Health Care of the Future: The Evolving Doctor (with Anna Astvatsatryan); CHAPTER 25: Super Bowl Versus Olympics: Discerning the Marketing Differences (with Charles J. Skuba); CHAPTER 26: Is It Just Me?; CHAPTER 27: Royal Wedding (with Mariele Marki); CHAPTER 28: What We Should Be Teaching Kids That Is Not Found in Heavy Books (with Thomas Czinkota); CHAPTER 29: Assault at the Cathedral.
- CHAPTER 30: Why the Tranatlantic Trade and Investment Partnership Is More Important Than TPP (with Valbona Zeneli)CHAPTER 31: The World Trade Organization (WTO): Challenges and Solution (with Valbona Zeneli); CHAPTER 32: Does the WTO Contribute to World Trade? (with Valbona Zeneli); CHAPTER 33: A Moral Dilemma: Understand the Challenges of Sourcing from the International Market (with Charles Skuba); Index; Ad Page; Back Cover.