Beyond multi-channel marketing : critical issues in dual marketing /
Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
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| Other Authors: | , , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
United Kingdom :
Emerald Publishing,
2020.
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| Subjects: | |
| Online Access: |
Full text (Emmanuel users only) |
| Summary: | Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0. |
|---|---|
| Physical Description: | 1 online resource |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1838676872 9781838676858 1838676856 9781838676872 |
| Source of Description, Etc. Note: | Description based on CIP data; resource not viewed. |