Advocacy : championing ideas and influencing others /
When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective?...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New Haven :
Yale University Press,
[2011]
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| Online Access: |
Full text (Emmanuel users only) |
Table of Contents:
- The politics of ideas
- Communicate your idea with impact
- Frame your message
- Build your reputation, create a brand
- Form alliances
- Your idea is only as good as its story
- Who's making the decision?
- Network!
- Timing is everything
- Create persuasive messages
- Make the idea matter
- Make a memorable case
- Demonstrate confidence
- Steer meetings your way